According to the author of this brief, during a pandemic such as COVID-19, it is important to shift our thinking about research, material design, and behavior-change communications from a longer process to one that focuses on the most important issues and immediate next steps. This publication provides five tips for quickly and effectively adapting social and behavior change materials that are key in the fight against COVID-19. This guidance is intended to help social and behavior change practitioners understand how to frame the behaviors they want to promote immediately.