The strategic agenda is a blueprint for creating social and behavior change communication programs that contribute to the widespread social and individual behavior changes needed to meet broad nutrition commitments. It was developed through a collaboration between Global Alliance for Improved Nutrition (GAIN) and USAID's SPRING project, and includes a review of current evidence around proven and promising SBCC approaches from multiple sectors, a working meeting with thought leaders and experts to identify key principles of effective at-scale SBCC, and a broader stakeholder conference called Designing the Future of Nutrition Social and Behavior Change Communication: How to Achieve Impact at Scale.