Challenges surrounding the impact evaluations of food security programs include issues with both objective and subjective measurements. Exploring the role of bias, researchers compared direct responses to food insecurity questions to indirect responses using a list experiment approach. The results from the data collected in two districts in northern Ethiopia showed that biases have led to false conclusions about the Ethiopian Household Asset Building program. The authors discuss possible options and precautionary actions that can mitigate the issues related to measuring food insecurity using self-reported questions.