This report details the results of a study undertaken by UNICEF to understand the marketing strategies used to appeal to children and adolescents aged 5–17 years. The study revealed that the "advertised diet" of popular food and beverage brands and products on social media comprises nearly entirely unhealthy food and drink. The study calls for governments to take robust action to restrict media marketing of unhealthy food and drink to protect children and uphold their rights to health, nutritious food and freedom from exploitation.