The Social and Behavior Change (SBC) Strategy for the USAID Advancing Nutrition India project is an articulation of our approach to foster social and behavior change in the focus communities for two prioritized behaviors over the course of our project. The USAID Advancing Nutrition India team developed the SBC Strategy to further reflect on the SBC formative research conducted in July/August 2022 and to identify and plan for activities that are responsive to the factors identified in the SBC formative research.