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Published By:
Agrilinks
Publication Date:
Job Aid
Global
English

The Change Wheel describes behavior change that market actors could progress through in order to become more inclusive. The behavior change is categorized by the level of change that may occur: the outer circle of the Change Wheel indicates early-stage change, the middle circle indicates a mid-transition stage, and the inner circle indicates the tipping point for the market system to becoming a well-functioning, inclusive system. 

Cover of Agricultural Market Systems Behavior Change Wheel