While social and behavior change program implementers may be aware that social norms are powerful influencers of behaviors and outcomes, many are unsure about how to integrate social norms-shifting programming into program design. The Getting Practical: Integrating Social Norms into Social and Behavior Change Programs tool was developed for country-level program planners, designers, and monitoring and research staff to address gaps between formative social norms research and other phases of the program design cycle to allow for adaptive programming. This is a webinar.