To respond to deficiencies in the diets of children 0-23 months old, the Federal Ministry of Health in Ethiopia worked with partner organizations to deliver micronutrient powders (MNP) through health extension workers. Researchers conducted ethnographic interviews with caregivers who were part of this trial, focusing on their experiences using MNP and barriers to use. The findings emphasize the need to help caregivers navigate negative child reactions to MNP and call for additional research on taste preferences and mother-child interactions around food with and without MNP in resource‐constrained environments.