By Shaneka Thurman, Social and Behavior Change (SBC) Advisor

This work was also supported by Emily Vance (Project Coordinator), Victoria Anders (Project Officer), and Veronica Varela (Technical Specialist).

An individual’s behaviors are central to the immediate and underlying causes of malnutrition, making social and behavior change (SBC) interventions in nutrition programs necessary for sustaining improved nutrition outcomes. As nutrition programs continue to adopt social and behavior change strategies in their work, it is essential that programs also complete high-quality SBC evaluations to determine what makes an SBC approach effective.